INNOVATION & ENTREPRENEURSHIP

COURSE INTRODUCTION

Drucker suggested that marketing and innovation are two fundamental functions of an organization. Organizations rely on innovations to obtain sustainable development. This course promotes Drucker’s concept of innovation. Through case study and analysis, participants will explore how todevelop new services and strategies by innovation.

COURSE OBJECTIVES

Developing innovative thinking and fostering entrepreneurship of managers systematically, while sharpening their antennas for business opportunities.